Make great content about Claude Code.

Creator kit

Making content about AI coding? Use these formats and hooks, built around the Academy's lessons, to make videos and posts that teach something real.

Proven formats

TikTok / Reels / Shorts (≤60s): Hook (first 2s) → screen recording of one Claude Code moment → the lesson it's from → 'link in bio for the free lessons'.

YouTube (8–15 min): Walk through one lesson's 'Watch it run' simulation in your own repo. Chapters: problem, setup, the session, what you learned. Pin the free lesson link.

Instagram carousel: Slide 1: the hook. Slides 2–6: one idea per slide (use the flashcards from a lesson). Last slide: 'Lessons 1–3 free at claudecodeacademy.com'.

LinkedIn post: Before/after story: how a Claude Code workflow (plan mode, a Stop hook, a reviewer subagent) changed your team's results. End with your certificate.

Hook ideas you can use

• I learned Claude Code in a week. Here's the one setting that changed everything.
• Stop copy-pasting from ChatGPT. Watch an AI agent fix a real bug in 40 seconds.
• This one hook stops Claude Code from ever touching your .env file.
• Plan mode is the most underrated Claude Code feature. Here's why.
• I gave Claude Code a test to run, and it fixed its own mistakes.
• 3 Claude Code commands I use every single day: /context, /compact, /clear.

Our channel

The official Claude Code Academy YouTube channel is youtube.com/@claudecodeacademy. Tag it when you make videos about the course.

Linking

Link to the free first lesson: https://www.claudecodeacademy.com/lessons/what-is-claude-code/. It's the best landing page for new viewers, because they can start learning right away.

Brand use

You may use the Claude Code Academy name and logo to refer to the course. Please don't imply that Anthropic made or endorses the Academy. It's an independent course.